Case History

Via S. Spirito, 11
50125 - Firenze

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Marchesi Frescobaldi

Food & Beverage

From the Chianti area to that of Pomino DOC, Montalcino, Maremma and Mugello as far as the Province of Leghorn. This is the land of Frescobaldi marquises. Seven hundred years of passion, experience, ability and love for an elect area that has become the ideal cradle for very high-quality wines. 5,000 hectares of land, over 1,000 vineyards, new estates in Tuscany where a perfect knowledge of the environment and control of ingredients allow Frescobaldi to guarantee the constant quality and distinctive personality of its wines and quality distribution in over 65 countries throughout the world.

In recent years, our company has grown dramatically. We have chosen to equip ourselves with the best available technologies because, in a company like ours, IT underpins many strategic processes for high-quality wine production.

Leonardo Frescobaldi

President Marchesi Frescobaldi

It is a high-quality product with all the indispensable functions for a company where group problems are constantly evolving and with a strong vocation for exports, as ours is. We have confidence in the verticalization that Replica Sistemi will be able to propose to us because it knows both the particular needs of the vine-wine sector and the specificities of our reality.

Claudio Corgnati

ICT Director Marchesi Frescobaldi


From the Chianti area to that of Pomino Doc, from Montalcino to Maremma, from Mugello to the province of Livorno. This is the land of the Marchesi de' Frescobaldi, a Florentine family dedicated for 700 years and 30 generations to the production of great Tuscan wines. The Frescobaldis run the family winery happily combining tradition, experience and innovation. Commitment to agriculture and respect for the land are the principles on which this company is founded, and it has never stopped investing in communication and innovation.

5,000 hectares of property, more than 1,000 of vineyards, six estates and two other production sites in Tuscany where perfect knowledge of the environment and control of the raw material allow Frescobaldi to guarantee the consistent quality and distinct personality of its wines and quality distribution in more than 65 countries around the world.

Family members have always been present in the management of the winery. The members of the new generation, driven by passion for an activity that requires considerable professionalism and expertise, are picking up the legacy of their predecessors by focusing exclusively on wine production.



Marchesi de' Frescobaldi chose to adopt Microsoft Dynamics NAV as the ERP for all the companies in the group. Numerous customizations and an increase in the amount of data to be managed in conjunction with the company's expansion had made the previous solution difficult to manage and with high maintenance costs.

Following a software selection, in which other solutions were analyzed, Marchesi de' Frescobaldi, a company that carries the value of Made in Italy throughout the world, confirmed its trust in Replica Sistemi as a technology partner to continue its growth path with the NAV Wine verticalization integrated with SMA.I.L:) Dogana with the SMA.I.L:) 2Mipaaf add-on.


Marchesi de' Frescobaldi has discontinued its previous management system in favor of Microsoft Dynamics NAV with verticalization NAV Wine realized by tehnological partner Replica Sistemi. 

The implementation of the Microsoft management system, which was released in January 2013, was coordinated by Replica Sistemi consultants.

"We chose Microsoft and Replica Sistemi because they are international companies, able to guarantee us the necessary support even in the international growth phase that the company is facing," Frescobaldi says. "The amount of data to be processed and the continuous customizations required over the years had made the previous solution complicated to manage in the face of high management costs."

Frescobaldi is a group of companies consisting of six wine estates in Tuscany and one in the Friuli area. Each is a separate company; they are separate organizations so that the character and uniqueness of the grapes of the territories in which they reside are assured.

IT is managed centrally by a five-person team that provides services to more than 200 people. Explains Claudio Corgnati, Director of Ict at Marchesi de' Frescobaldi Società Agricola: "Ict in Frescobaldi provides the company with many services: from production to administrative processes, from customer management to logistics and warehousing. We started considering renewing legacy systems when the complexity and cost of managing and maintaining them had become unsustainable."


The choice of Microsoft Dynamics NAV as the management software for all group companies followed a software selection process involving several companies.

"Microsoft Dynamics NAV is a highly flexible and modular solution. The move to Microsoft management software will allow us to make our infrastructure lighter and more manageable," Corgnati continues. "The possibility for our partner Replica Sistemi to be able to develop a specific verticalization for the wine sector, without losing the know-how acquired over the years, fully convinced us of our choice."


  • Reduce the stress of the ICT structure
  • Decrease reaction time
  • Have a multi-company software that can guarantee a group view and without difficulties in intercompany management
  • Make a mosaic application unique
  • Real-time processing
  • Zeroing in on customizations
  • Reduce/increase maintenance and development costs
  • Easy integration with individual information technology tools (excel)
  • Adequate support in international growth.

  • ERP: Microsoft Dynamics NAV
  • B.W: SMA.I.L:) Dogana

  • Add-on B.W.: SMA.I.L:)2Mipaaf

"We are one of the first companies in the wine industry to choose to invest in technology to facilitate business processes," says Leonardo Frescobaldi. "The three main areas involved in the implementation of Microsoft management software are production, sales and administration."

Marchesi de' Frescobaldi particularly appreciated the availability and expertise of the three technology partners involved in the project, Microsoft, Replica Sistemi and EOS Solutions, as well as the flexibility of the solution. "It is as if we had decided to renew the 'dress of our company.' With Microsoft, we chose a tailor who can tailor a first-rate, custom-made product for us."

"The export value of our products is worth almost 70 percent of our business," Frescobaldi explains. "One of the main goals to pursue in the coming years is to further increase this figure by exporting our wines from the United States to Asia. With Microsoft, we are confident that we can do this effectively and easily."

Marchesi de' Frescobaldi is a company that has always believed in technology. the Ict Manager intervenes: "We started creating Web portals for sales force and carriers back in the 1990s. IT facilitates countless business processes: from bottling to warehousing, from order fulfillment to production planning to deliveries in Italy and abroad."

"We expect Microsoft Dynamics NAV to reduce the commitment of the company's IT department, helping to free up resources on other strategic projects. An additional benefit we are banking on is the ability to have data in a short time and be able to make business decisions more quickly," Leonardo Frescobaldi concludes.

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